Boast because Size Matters, Kleenex.

"I've Got A Tiny Packet" cradles a tone of mockery and irony. The use of a black male and subtitle "because size matters" is a delibrate association and statement in itself, whereby the viewer is reminded of the stereotypical assumption that black men are possibly more confident with their physical assests as well as achieving sexual satisfaction. The model and professional athlete Linford Christie appears with a sporting physique, one that is groomed, ripped and conditioned; The photographer presents the model in a light which clearly illustrates his veins and traces of sweat, and  seems exhausted as the facial gesture indicates, perhaps having just submitted himself to a labourious task or fitness workout. What klennex achieve with this is to translate the model into a spectacle and become an object of desire- potentially triggering one to fantasise. There is a tendency to see tissue brands in a homely setting or referred to with women  and, take the -for your comfort and convenience- approach. Kleenex just converted tissue paper into a  sexual and masculine necessity.